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Motor trade insurance

Car Dealer Insurance

cover for selling cars to the public, from the test drive to the part exchange

Motor trade cover for a business selling cars to the public. Alongside the usual road risk and stock sections it has to deal with customers test driving, part exchanges and vehicles held on finance.

  • Demonstration cover addressed
  • Part-exchange stock
  • Independent and franchised
  • FCA authorised and regulated

Quick answerCar dealer cover has one question that other trades do not: what happens when a customer drives your stock. Demonstration cover answers it, and it is not automatic on every policy. Part exchanges, stock on finance and the liabilities of selling to the public fill out the rest. Tell us the stock and how you sell, and specialist UK brokers can come back with quotes.

Stock displayed outside? Our forecourt trader insurance page covers the site itself.

At a glance

Car Dealers, in Brief

Six things that shape cover for selling cars to the public.

Customers drive your stock
Demonstration cover is the answer
Part exchanges arrive unannounced
And go straight into stock
Finance interests get noted
Where stock is funded
Stock totals move constantly
Review the declared figure
Warranties are separate
The trade policy does not provide them
Keys are the weak point
Most dealer thefts start there

The basics

What Selling to the Public Adds to a Trade Policy

A dealer holds stock like any trader, but hands the keys to strangers as a matter of routine. That single fact drives most of what is particular about dealer cover.

Demonstration cover

Customers driving your stock.

Part-exchange vehicles

Taken in and added to stock.

Stock in trade

Declared at a total value.

Finance interests

Noted where stock is funded.

Key control

A condition on almost every policy.

Public and products liability

Selling to consumers.

How it works

What Happens Between Asking and Being Quoted

It is a quick form. The care goes into the description of the trade, because that is the field an underwriter reads first.

  1. Say what you do

    The trade decides most of the price.

  2. Name the drivers

    Age and experience both count.

  3. Describe the work

    Buying, preparing, demonstrating and selling to the public.

  4. Compare properly

    Cover level, limits, excesses and conditions.

What it covers

What a Dealer’s Policy Needs to Reach

Road risk, stock, premises and liability, with demonstration as the section that most often turns out to be missing when somebody actually reads the schedule.

The sections a car dealer relies on
SectionWhere it sitsWhat to know
Cover to drive trade vehiclesCoreVehicles in your custody for trade purposes
Liability to third partiesIncluded throughoutThe minimum a trade policy carries
Fire and theftHigher levelsRated on the premises and the security
Own damage to trade vehiclesComprehensiveIncluding vehicles on a test drive
Employers liabilityWhere you have staffIncluding part-time help and family
Premises, plant and toolsCombined policiesThe workshop side of the business
Legal expensesOptionalDisputes, prosecutions and recovery

Demonstration cover is not automatic. Letting a customer drive without it leaves the vehicle, and anybody they hit, outside the policy, and it is the gap that dealers discover at the worst possible moment.

What it leaves out

What a Dealer’s Policy Does Not Provide

A trade policy covers trade activity. The list below is what sits outside that, and it is short enough to be worth reading properly.

Vehicles outside the trade

A private car needs declaring to be covered.

Use the policy does not describe

Trade use is defined, not assumed.

The work itself, done again

Faulty work is put right at your cost.

Mechanical and electrical failure

Unless caused by an insured event.

Drivers outside the conditions

Including unlicensed and excluded people.

A customer driving without demonstration cover

It has to be on the policy, not assumed.

Kinds of dealer

Independents, Specialists and Franchised Sites

Dealers range from one person with a dozen cars to a franchised site with a workshop behind it, and the cover scales accordingly.

Independent used car dealers

The bulk of the market.

Prestige and specialist dealers

Higher values, tighter terms.

Volume used car supermarkets

Large stock totals.

Franchised dealers

Sales, service and parts together.

Online-only dealers

Stock held, no public site.

Home-based dealers

Small volumes, domestic storage.

Selling without a site? See vehicle sales insurance.

Who it suits

Who Needs Dealer Cover

Anybody buying vehicles with the intention of selling them on, whatever the scale and wherever the stock is kept.

Used car dealers

Buying to sell.

Classic and prestige specialists

Low volume, high value.

Trade-to-trade dealers

Selling to other traders.

Online sellers

Advertising and delivering.

Dealers with a workshop

Preparation and servicing.

New entrants

Starting with a handful of cars.

Just starting out? See part-time motor traders insurance.

Independent or franchised

An Independent Dealer vs a Franchised Site

The insurance problem is the same shape but a different size, and the franchise agreement usually adds requirements of its own.

An independent dealer and a franchised site compared
IndependentFranchised
Stock valuesModest to substantialUsually large
Required coverSet by youOften set by the franchise
WorkshopSometimesAlmost always
Liability limitsChosenFrequently specified

Running a workshop too? See service and repair insurance.

Cost

What Sets the Price for a Car Dealer

Stock values, demonstration arrangements, the premises, turnover and the claims record. We do not print average premiums.

Why demonstration is rated

Handing keys to somebody the business met an hour ago is a genuine exposure, and insurers price how it is managed: accompanied drives, licence checks and limits on who may go out alone.

Why stock totals matter

The declared stock figure is the largest number on most dealer policies, and it is the one most likely to be out of date, because a forecourt in July looks nothing like the same forecourt in January.

What the quote is rated on

The main factors

  • Stock valueTotal held at any one timeBase
  • DemonstrationHow test drives are managedRate
  • PremisesSite, security and storageRate
  • TurnoverVehicles sold in a yearRate
  • Claims recordRecent yearsAdjust
Security at the premises and key control both change the terms offered

Check licences before a drive

Photograph them.

Never let keys leave the office

Except with a driver.

Review the stock figure

It moves more than you think.

The details

Four Things a Dealer Should Confirm

A short list, but the one that matters. These are the terms an insurer will look at first if you ever have to claim on a car dealership.

  1. Keep drivers declared

    Including part-time and family help.

  2. Follow the security terms

    They are conditions, not suggestions.

  3. Report turnover accurately

    A large gap is difficult to explain later.

  4. Check every demonstration driver

    Licence seen, recorded and kept.

Quote checklist

What a Broker Asks of a Car Dealer

This is the whole list. With it in front of you, a car dealership can be quoted in a single conversation.

What the trade is

Buying, preparing, demonstrating and selling to the public.

Who drives

Age, licence and any convictions.

Where the vehicles sit

Forecourt, compound, showroom or a secured yard.

Turnover

The figure the policy is rated on.

Claims record

Recent years, in full.

Sections needed

Road risk alone, or the full package.

Comparing

Reading Two Quotes on the Dealer Terms

A cheaper quote is only cheaper if it does the same job. Check these before deciding.

The numbers

  • Level of road risk cover
  • Liability limits offered
  • Excesses, compulsory and voluntary

The people

  • Who may drive under the policy
  • Age and licence conditions
  • Whether test drives by customers are allowed

On this trade specifically

  • Demonstration cover included
  • Accompanied drives required
  • Part-exchange stock covered

Ask whether unaccompanied test drives are allowed. Some policies require somebody in the car. Unfamiliar terms are explained in our plain English jargon guide.

Cutting costs

Bringing a Dealer Premium Down Over Time

The levers are demonstration discipline, key control, site security and a clean record. We publish no savings figures.

Accompany test drives

It is the strongest control you have.

Record every licence

A photograph takes seconds.

Lock keys away nightly

Out of sight from windows.

Declare stock accurately

Review it through the year.

Fit cameras

They settle disputes and deter theft.

Compare every renewal

Dealer appetite shifts year to year.

Glossary

Car Dealer Terms, Explained

The words that come up when the stock is sold to the public.

Road risk only
A policy covering the driving alone, with no premises section.
Combined policy
Everything in one: driving, buildings, stock, tools and liability.
Trade plate
A temporary plate for moving untaxed vehicles on trade business.
Stock in trade
Vehicles held for sale, covered on a declared value basis.
Vehicles in custody
Other people’s vehicles you are responsible for.
Demo cover
Cover while a potential buyer is driving.
Liability limits
The ceilings on what the policy pays for injury and damage.
Business interruption
Cover for lost income after an insured event stops trading.
Excess
The part of a claim you pay before the insurer contributes.
Key security
How keys are stored, which is a condition on almost every trade policy.

Why MyMoneyComparison.com

Why Car Dealers Compare Through MyMoneyComparison.com

MyMoneyComparison.com is an FCA-authorised UK comparison service that introduces motor traders to specialist brokers. We do not sell insurance and we do not give advice: the broker you choose arranges the policy. Using us is free.

1

One form, one business

Describe the business once, instead of repeating yourself to each broker.

0

Advice given

We are an introducer, not a broker. We do not sell policies and we do not recommend one insurer or product over another. Read our editorial policy.

FCA

Authorised and regulated

MyMoneyComparison.com Ltd appears on the FCA register under FRN 916241.

2013

Incorporated

A UK company since 2013. FCA authorisation is separate and later; the register carries its date.

Read our customer reviewsSee what people say about us on Trustpilot

FAQs

Car Dealer Insurance FAQs

Answers on demonstration cover, customers driving, warranties, part-exchange and finance stock.

Is a customer covered on a test drive?

Only where demonstration cover is on the policy. Without it the customer is uninsured, which means the vehicle and anybody they hit are both unprotected. It is the first thing to check on any dealer quote.

Must test drives be accompanied?

Some policies require it and some do not. Accompanied drives are the better control and usually the better terms, so it is worth knowing which basis your quote assumes.

Are part-exchange vehicles covered straight away?

They become stock as soon as you take them in, and the policy covers them within the declared total. The risk is that a busy week of part exchanges pushes you above that figure.

Does the policy provide a warranty for buyers?

No. A trade policy insures your business; a warranty is a product you buy or sell separately. Confusing the two is a common and awkward mistake to make with a customer.

What if stock is held on finance?

The funder’s interest is usually noted on the policy. It is a straightforward step but it does need doing, because the funder will expect to be paid first after a total loss.

Are keys really that important?

They are the single most examined detail after a dealer theft. Locked away, out of sight and never left in a vehicle is what insurers expect, and what they will ask about.

Can I sell online with no premises?

Yes, and it is increasingly common. The stock still has to be somewhere, so the storage arrangement becomes the question an insurer asks rather than the showroom, and a secured unit will rate better than a row of cars on a driveway.

Does selling prestige cars change the terms?

It narrows the market and tightens the conditions, particularly around demonstration and overnight security. The single vehicle value limit is the figure to check first.

Can I trade without motor trade insurance?

Not once vehicles belonging to other people are involved. The cover exists precisely because an ordinary policy stops at your own vehicle, and that is not where this work happens.

Should I take premises cover as well?

If you have a unit, a forecourt or a workshop, it usually makes sense to bring it into one combined policy. If you work from customer sites, road risk alone may be all you need.

Are part-time traders covered?

Yes, and there are policies written specifically for it. What matters is that the arrangement is described honestly, including any other job you hold alongside it.

What happens if my turnover grows?

Tell the insurer. It is a mid-term change rather than a problem, and a turnover that has doubled since inception is the kind of thing that gets examined after a large claim.

Are stock vehicles insured on site?

Only where stock in trade has been included and declared. Road risk alone covers the driving, not the value of vehicles standing on your forecourt.

What do insurers ask about keys?

Where they are kept, whether the store is locked and whether it is visible from outside. It is a condition on almost every policy in this trade.

Is there a maximum vehicle value?

Usually, and it is easy to exceed without noticing. Ask what the single vehicle limit is before taking in something expensive, because working on it outside that limit leaves you carrying the risk.

How fast can a policy be set up?

Often the same day, once the information is complete. The driver details are reliably the slow part, so have licence numbers, dates of birth and any convictions written down before you begin rather than chasing them afterwards.

Ready when you are

Get the Dealership Quoted

Tell us the stock and how you sell. Specialist UK brokers can then come back with quotes. Free to use, with no obligation to buy.

  • Independent dealers and franchised sites
  • Free to use, no obligation
  • FCA authorised and regulated

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About this page

This page explains UK cover for car dealers: the demonstration question, vehicles taken in part exchange, stock held on finance and the liabilities that come with selling to the public. It is general information rather than advice. Policies differ between insurers, so read your own documents and put the questions raised here to your insurer or broker.

How we approached this page

  • Published UK motor trade policy summaries
  • Demonstration cover, part-exchange stock and finance interests
  • Financial Ombudsman material on motor insurance complaints